Introduction is a technical resources website owned and maintained by Subaru of America, Inc. (SOA). is committed to serving you by providing up to date, reliable technical information on Subaru vehicles. This Privacy Statement describes the way this website collects and handles personal and non-personal information. This Statement will also tell you how you can verify the accuracy of your personal information submitted to us through this website and how you can request that we delete or update your personal information. This statement describes the measures in place to ensure that your information is secure.

Your privacy is important to SOA. We want you to feel comfortable when you access our website. When you visit this site, you can do so anonymously without revealing your identity or any personal information to us. We will not collect any personal information about you (including but not limited to your name, address, telephone number, email address, and, if you place an order with us, your credit card number) unless you provide it to us voluntarily. If you choose not to provide us with personal information, you can still access our website; however, you may be unable to participate in certain promotions, receive product information associated with or subscribe to electronic document downloads/viewing.

We also believe that understanding what our customers want to see and do when visiting our site is an important part of building an interesting and useful online environment. Therefore, we track, on an aggregate basis, such information as the time and length of visits, the pages viewed or downloaded and the name of your Internet service provider. We do not collect any personal information about you unless you provide it to us.

Information Gathered
When you purchase a subscription or send an e-mail message to us, you voluntarily give us personal information such as your name, address and e-mail address. If you choose to share this information with us, it is stored on this site so that we can respond to you and fulfill your requests for information. Please be assured that this information is stored in a responsible manner to protect your privacy.

The information gathered by us when you purchase a subscription or send an e-mail message to us, may be used for marketing purposes. However, none of this information is ever sold to marketers, periodical publishers or any other outsiders.

How We Use Information
Personally identifiable information collected on may be used to:

  • Fulfill and deliver an order for goods or services, such as a service publication subscription
  • Respond to your communications to us regarding
  • To make the user experience more customer friendly
  • Contact you, if necessary, in the course of processing or shipping an order for products or services
  • Generate site analytics that improve our site layout, content, product offerings and services

Non-Personally identifiable information collected on may be used for any purpose, including:

  • Compiling aggregate and statistical data to help in website design and to identify popular features
  • Measuring site activity to allow us to update our site to better meet user wants and needs
  • Other uses we deem desirable utilizes session log data and your personal and non-personal data for the purpose of performing analytics on the users' experience while visiting this site. This analysis:

  • Is performed on an aggregate level and does not identify you or your information personally
  • Involves the use of a third party vendor acting on behalf of
  • Is performed in order to improve our website and the user experience
  • May include the use of session and/or permanent cookies to track user movement across this and other SOA websites or to track other events within or across this and other SOA websites.
  • Any information that is provided to the third party vendor is to be used only for the purpose of performing the analytics and compiling reports of the data. The third party vendor is restricted from using this data in any other way other than to provide these services to SOA and they may not share or resell this data

"Cookies" are small pieces of information that are stored by your browser on your computer's hard drive. Our cookies do not contain any personal identifying information. They do, however, help identify the pages you've viewed on and the amount of time you spent on each page. This information helps us identify the areas of our site that are most important to our customers which, in turn, helps ensure you will have a pleasant visit when you come to

Access To And Control Of Your Information
Currently, you can not access the personal information that you have submitted to, or that we have collected through in some other fashion, directly. You may, however, contact us and request that this information be deleted or modified. When e-mailing us, please supply us with the e-mail / user name that you used for registration, along with detailed instructions on what modification you would like performed.

The scope of access available for this request is limited to the information stored in the database that holds the data. Any personal information that has been collected from you on SOA company websites, or third-party websites, is not accessible or changeable through the processing of this request.

We are committed to protecting your privacy. We use the information we gather from this site to enhance your overall experience, and we will not sell your personal information to anyone. If we can answer any questions or concerns you may have about our privacy policy, please contact us and we'll be happy to help in any way we can.

Privacy Policy Effective Date And Revisions
The effective date of this privacy statement is 05/01/2010.

Occasionally we may update the privacy statement for in order to accurately reflect any changes in our website privacy practices. In event of an update, the new statement will be posted to the website seven (7) days prior to the changes taking effect.